A fresh British label is here to ‘Edit’ women’s loungewear

A fresh British label is here to ‘Edit’ women’s loungewear


For immediate release

16th July 2021

A fresh British label is here to ‘Edit’ women’s loungewear

London, 16th July 2021 - Shields Edit is launching to fill the gaps in the modern woman’s wardrobe, and they are starting with loungewear.  

Founder, Andrea Shields, explains, “In 2017, I first had an idea for a label aimed at filling the gaps in my wardrobe. It increasingly seemed as if I could never find a key item of clothing that ticked all the boxes - great design, quality fabric, a reasonable price, let alone it being made in Great Britain” 

For Andrea the ‘crunch point’ came when she was vainly searching for the perfect pair of pyjamas. She says, “It suddenly came down to If not now - when? And if not if not me - who?

This gave her the impetus to produce the first “Edit” and collection, resulting in Shields Edit being born. Proudly aligned with a family run factory, producing small amounts of stock and then made to order, the collection is designed to be versatile - bed/brunch/beach/bar - how and where is up to you!

Their exclusive prints are a fusion of hand drawn, painted and collaged designs, digitally printed onto premium Aegean ring-spun cotton, which has a much softer, luxurious feel and is incredibly durable.

Design driven, price conscious and made in England, Shields Edit is ticking all the modern wardrobe boxes.


For further information or images, please contact: Andrea Shields, Managing Director


- Ends -

Notes for editors

  1. Shields Edit is a British design label
  2. We are aligned with No Issue who are the green packaging company and use their soy printed tissue paper.
  3. UK designed, based and produced, our carbon emissions are incredibly low, as our products do not have to be flown thousands of miles.



Instagram https://www.instagram.com/shieldsedit/

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